New Website Encourages Patient Wisdom

A cornerstone of the Be Wise About Beauty campaign by the American Academy of Cosmetic Surgery (AACS) is their new website, www.bewiseaboutbeauty.org.

Recognizing the growing interest in cosmetic enhancement with surgery and other medically-focused techniques, the Academy's site takes both an educational and directional approach to meeting consumers' need to know more about the various options.

Included are facts on:
surgical & procedural techniques
patient safety
choosing qualified practitioners
myths vs facts

For those who are wondering if cosmetic enhancement would be right for them, a self-guided quiz on topics such as beliefs and values can help with the decision-making process.


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