
The plastic surgery industry has taken a serious economic hit during the recession, but breast reduction surgery still remains a lucrative procedure for plastic surgeons. Breast reduction is the fifth most popular cosmetic procedure in the United States with hundreds of thousands of women looking to reduce their cup sizes. However, unlike breast augmentation and liposuction, breast reduction is generally not for cosmetic purposes. Most women are struggling with their large breasts; from exercise to wearing clothes, many women are self-conscious about their large breasts.
The New York Daily News reported, "Until a few years ago, the incision from breast reduction surgery left an anchor-shaped scar that was quite visible under clothing, but newer techniques result in much smaller incisions and less visible scars."With my technique, there is a much more limited scar and it limits the scarring in the fold of the breast, which is usually the most uncomfortable. By the third day, most women are up and around and doing most of their activities."
The benefit of breast reduction surgery for women is insurance covers the procedures unlike traditional cosmetic procedures which are considered elective and not covered by health insurance.