Plastic Marketing
For years the plastic surgery industry spread and gained ground all over the
US via word of mouth and discreet marketing tactics which generally targeted
middle-aged women. However in recent technology driven times, cosmetic
surgery has caught up to speed with likes of the Iphone and Blackberry,
where information, internet and innovation are at the palm of your hand at
any time. Nowadays cosmetic enhancement is quick, fairly painless and
requires much less time commitment, it's as if surgeons are promoting it as
a 'widget.' Which basically means a quick-fix version of a real face-lift or
invasive procedure. Because so many procedures are considerably less
invasive then in the past, they are capable of packaging such treatments
like this.
The New York Times said of such new tactics for cosmetic surgery, "In this
new landscape, patients are encouraged to seek an advertised procedure
rather than work with a surgeon to select from a menu of options. What's
more, some patients are now "looking not for the best doctor, but the one
who has the magic wand," said Dr. Reagan, who has given a lecture titled
"Invasion of the Mini-Lifts ... Coming to a Clinic Near You."
These branded procedures have yet to gain the all encompassing support of
the American Society of Plastic Surgeons, in fact it still has some serious
skeptics. But with an on-demand society this may be the future of the
industry, as people have less time for a procedure and less time to
recover.
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